Everyone needs email accounts, and if you’re doing a large amount of Internet marketing, you’ll probably want several. In general, you don’t want to use free email accounts, because one associated with your domain name looks more professional and is more likely to get delivered. There are exceptions which we’ll discuss in a separate post. Here are some separate email accounts you may want to use.

Support Email

Each page of your website should include and email address as contact information. In addition, there should be a contact page with even more information like postal address, telephone number, fax number, instant messaging information, even social networking identifications.

For the email contact, if you don’t want to use your own name, “support@yourdomain.xxx” is always good. Be sure to set that account in your hosting account and check it at least daily. If you have multiple domain names, you should have one of these for each.

Mailing List “From” Accounts

For each mailing list you maintain, you should have a more personalized email address that will show as the “From” value in your outgoing emails. In this one you may want to use your name, such as “your.name@yourdomain.xxx.” The domain name should be the one related to this list.

If you have multiple domains and multiple associated lists, you don’t want to mix them up as this will only confuse your reader. For example if you’re a niche marketer and maintain many domains and related mailing lists, you don’t want a letter going out to your gardening list from “your.name@stockcarracing.com.” Chances are your gardener recipients won’t even open it!

Other Domain-Related Email Accounts

If you have employees or contract workers, you must decide if they each need an address of their own. For example you may hire people to provide technical support. They would all have access to your “support@yourdomain.xxx” to read incoming support requests. However, depending on the volume of such requests or the number of people working on them, you may want them each to have a named email for replying to these requests. That way from that point on, the support requestor can email the employee responder directly.

How to Set Up New Email Accounts

Setting up new email accounts is usually pretty easy. Just go to your cPanel, click on email accounts, and follow the instructions. You should be able to set up any name@any domain name you currently own.

This is one thing you should always check on when finding a web host – how many emails addresses will they allow, and can you have them for all your domains or only your primary domain name? Every host is different, so you need to be certain your particular requirement will be met.

This entry was posted on Friday, January 29th, 2010 at 12:47 pm and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.